Email outreach is one of the most crucial aspects of any marketing strategy. If you think of prospecting for potential clients, content marketing, or doing cold email outreach. Finding your prospects’ email id in the B2B landscape has become harder than ever due to spamming.
You may be able to reach out via social media, but that’s not necessarily the most successful solution. Sending a customized email (not a common marketing email) that lets you create a connection is always the way to go.
If you are trying to find your prospects’ email address to build your B2B data, here are 5 ways you can accomplish the goal for you without spending a penny.
1. Check with the Company Website
Although this might sound obvious, it is one of the easiest ways to get going. Many businesses give contact details to other team members, so don’t ignore this resource only because it seems easy.
Step 1: Go to your prospect’s website
Step 2: Go to About Us page and see if you can find the email address of the decision-maker
You can visit their news section to see if you can get the email address. You can also find it on the Contact Us page. However, you need to try your luck while doing so.
2. Identify Personal Websites and Blogs
The sheer volume of personal websites and forums out there is incredible, and many professionals and CEOs have one to help build up their own personal brand. When you are not fortunate enough for the company’s website-related applications, take a peek at specific ones.
Many people connect back to their personal website on their social media accounts, especially LinkedIn and Twitter, so see if you can find their website there and use that information to make additional searches.
3. Google It
Searching email addresses on Google can get you the email address as a lot of information floating around online. Put the prospect’s name in the search bar along with the word ‘email’ or ‘contact’. Sounds simple, isn’t it?
However, there are possibilities that open information on the web is no more relevant or valid. For example, if you find John Louise’s email address mentioned on some site one year ago (your prospect), he might have changed the company. So, the email address would not be valid.
4. Use LinkedIn Email Finder
While the other free options to find the emails need a lot of time and effort, the LinkedIn email finder is the most productive way to find email addresses. This is the most reliable way to find the right email addresses in less time.
A good LinkedIn email finder like RevDriver can save SDRs’ hours that they spend on searching for prospect contact information and often end up with incorrect information, causing a huge drag on their sales productivity and morale. If allows you to eliminate the guesswork.
5. Use Known Email Addresses
Almost every company uses a regular email format (like [first name].[last name]@[company].[com]). If you only see a single email address for everyone in the business, it’s not hard to break the code when you see the formatting.
Now, this only applies if you have the name of the guy, it can be trickier for people with common names (suppose “John Louise”), where there might potentially be more than one guy of the same name at the business, or for names with several different variants (Robert, Bob, Rob). However, it takes time.
Best from the Rest
While it is worth trying every option as all the five of them are free, LinkedIn email finder can be the best from the rest.