15 Quick B2B Sales Tips – Prospecting, Email, and Calling

What makes a successful salesperson?

Some sales reps and leaders will say –

“You need to be a quick thinker.”

“You need to be a quick learner.”

“You need to be quick at understanding the client and closing the deal”

While the point-of-views may vary from person to person, one thing that you need to notice is ‘quick’.

Whether you want to focus on your presentation skills, your approach to calling prospects, your methods for closing, or all of the above, you need to be quick.

So, without wasting more time, let’s just look at some quick sales tips for prospecting, email marketing, and calling.

Prospecting Sales Tips

1. Generate more leads by monitoring less-obvious trigger events: big recruiting changes, an executive change in leadership, new industry regulations, etc. 

2. Identify the issues they’re possibly grappling with before you reach out to a prospect. 

3. Think about your lead as a whole company as more than one person is involved in a traditional B2B buying decision.

4. Use prospecting tools to boost your prospecting.

5. Using various ways to prospect — email, web, social media, events, referrals — to keep the top of your sales pipeline as strong as possible.

Email Sales Tips

6. Write simple but effective emails to get more responses.

7. Try to write your subject email lines under seven words as that’s the max that will appear on a desktop, where nearly half of prospects open messages.

8. Do not try the trick of using “Re:” in a subject line; prospects might open your email but most likely will mark as spam.

9. Don’t guilt-trip the prospect whom you are trying to reengage. 

10. Gone are those days when “just checking in” or “just following up” type emails were checked. Today, prospects like to know the reason you’re reaching out and a clear call-to-action.

Calling Sales Tips

11. Once it comes to the first call, most prospects want to talk about pricing and product, and while that doesn’t mean you have to skip the exploration, make sure you are meeting the agenda of your prospects as well as yours.

12. You may use a sales script but be prepared to go off-topic — your customers would like to speak to a real human, not a robot.

13. Bring in a willingness to ask incisive questions during the conversation with your prospects. This will help you to get a complete understanding of the requirement and any hidden agenda if any.

14.  Treat others respectfully: Just because someone isn’t a decision-maker doesn’t mean you can ignore them or their authority (unless you want disqualification).

15.  It has been noticed that In the mornings, people appear to be more honest and clear about whatever you ask them. So, if you’re talking to a hard-to-pin-down prospect, you may want to arrange an early call.

Now that you have these quick tips, lace-up your shoes and quickly start implementing them and win more customers.


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Written by Jason Hubbard

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