You obviously haven’t forgotten the sales intelligence (SI) word. But only because most people have read of that, it doesn’t mean that most sales experts use adequate sales intelligence.
Here are three signs that indicate it is time to incorporate sales intelligence software into their business.
You Get Less Time to Sell
Basically, the job of a sales rep is to do one thing: sell. However, it’s interesting to see how little time salespeople have to do exactly that. Docurated published a survey showing that sales reps devote less than 1/3 of their time to marketing.
This might not be that shocking for sales reps themselves, with endless admin, scanning for opportunities, and reporting on what they have to do.
A good SI system would allow you to run your reports and see your sales statistics by clicking a button. This ensures that you save time managing your data so that you and your team can get more time for selling.
You Want to Make it Easy to Market
The primary function of Sales Intelligence is to provide salespeople with the knowledge they need to sell.
SI tool will provide you the details of your prospects along with their firmographic and technographic information as well as buying intent.
You don’t have to call say 50 leads and try to convince them to talk about why they should choose your product and offering the discounts hoping that one of them may be interested in your new offering.
Instead, the new SI method will direct you to who is most likely to be interested in similar products on the basis of their buying habits and predictive research in that market.
You Are Burned by Churn
Data is what data does, and good market analysis means that you don’t get burned by churn.
Not only do you have to think about the turnover in your goal accounts, but you also need to think about the internal turnover. When the marketing staff or salesmen are working on poor data and continually reaching dead ends, how long do you think they’re really excited about what they’re doing?
They would flame out using crap data, in turn, not making them appreciate their actual ability in setting quality meetings or producing eligible leads. you can prevent this situation using SI tools,.
Considering the countless advantages of using business analytics for advertisers and sales professionals, including the resources and strategies that go with it, it is required investment for an organization that expects and anticipates sales performance.