In today’s content-driven world, search engines play a core character role.
They drive millions of people daily to different websites for answers to their questions. If Google and other search engines are not sending you natural traffic, you’re certainly undermining the crucial place search traffic plays in your overall content marketing strategies.
Everything a website owner does to drive search traffic is referred to as SEO (Search engine optimization). This is a huge phase in online marketing. We will not be dealing with all it takes in this post.
I’m aware there are different sources of traffic to worry about. Of course, do not neglect any of them. Focusing on one alone is like putting all your eggs in a single basket. But it’s however important to turn more resources to what produces more results in terms of converting visitors to leads.
So, your search traffic is essential to be your primary traffic channel, though there are many other sources.