What Is BigBasket Big Basket Revenue Model? How Can Online Grocery Delivery Startups Make Money?

Big Basket has revolutionized the way people shop for groceries, frozen foods, and other essentials. Big Basket is a supermarket that customers use. However, Big Basket’s business model as a delivery giant goes beyond listing products from other sellers.

The grocery delivery giant has restructured its operations and entered the private label territory to support the marketplace model. It allows for essential deliveries that are based on subscriptions. Do you want to know how Big Basket is changing its operation strategy? It is important to take a step back and have a quick look over its success story.

To learn more about Big Basket’s revenue and business models, visit: Online grocery delivery is rapidly growing in India. The market for online grocery delivery is expected to grow and reach $10.5 million by 2023. Big Basket is one of the most prominent names in the market. We will soon be exploring the Big Basket business model and how it generates money.

What is a Big Basket?

Online grocery delivery service Supermarket Grocery Supply PVT, LTD trades as Big Basket. This Indian company delivers daily necessities and goods to convenience stores, food supply shops, and home essentials. BigBasket was founded in December 2011 and is headquartered in Bangalore, India.

Facts and Figures to Help You Learn About BigBasket

  • Users: 10,000,000 registered users

  • The BigBasket platform’s average order volume: 100.000

  • There are many products on BigBasket: 20000

  • Total Brands Available on BigBasket: 1000 Brands

  • Number cities BigBasket: operates within 25 Cities

  • The average monthly order fulfilled by BigBasket is: More than 1 million

  • Total amount BigBasket raises in funding: 720 million

  • BigBasket’s estimated value: $1Billion

  • BigBasket can be found on: Android & iOS

BigBasket, an online grocery ordering platform, was founded by V.S Sudhakar and Abhinay Choudhari in 2011. BigBasket received $150,000,000 from Mirae, CDC Group, and Alibaba Group in 2019, giving it a value of over US$1 Billion.

Big Basket Business Model – Discover How the Grocery Delivery app Works?

Grocery shopping used to be one of the most difficult tasks. The following things to consider when shopping for groceries.

Big Basket’s grocery delivery app has made everything easier. This app allows customers to purchase products from their homes. Channelization works by purchasing farm products, fruits, and vegetables and managing the stock in a warehouse.

BigBasket is an online delivery service for customers. However, it has expanded into other areas such as logistics and customer services via subscription-based delivery. Big Basket operates on two sides: it buys personal care products and farms produce while also managing its stock in warehouses in different regions.

The Big Basket’s primary goal is to manage perishable goods such as vegetables and fruits. It also links up with local suppliers and stores. Let’s look at the strengths and weaknesses of the Big Basket business model.

The Big Basket Business Model’s Strengths

You can create a grocery delivery app that is similar to Big Basket. There are many positive and strong points to consider.

A user-friendly interface 

Provides consumers an easy way to choose their favorite products from the list. Many options are available, including search, add-to-cart, filter, and more. To have products delivered to your home, you can choose from any brand.

Customer Money

Every customer is important to the company. Every person needs groceries. It is essential to sell quality products at a fair price to be able to reach more people. BigBasket clearly understands this.

Customers can get discounts and special offers through the grocery delivery platform. They offer more to attract new customers and retain existing ones.

Wonderful Customer Service

Customers are the king! Customers are the most crucial part of a business. The Big Basket business model allows the company to provide excellent customer service to its customers. The company can use the feedback, rating, and review system to improve its service.

They love the company’s delivery methods, ensuring that products are delivered on time and without any delays. The company’s customer base is improved, which helps to increase revenue and sales.

Big Basket’s Revenue Model: Check Out How Grocery Delivery App Makes Money

Big Basket’s revenue model is designed to maximize the company’s profit. Groceries delivery companies ensure that shoppers don’t spend their money, and they provide the best service for the best price.

The Big Basket business model includes different revenue streams, including Merchandise sales, Store Sales, Sponsored Content, and Sales Commissions from local retailers. Let’s look at the Big Basket business to see how it makes money.

Inventory Model

It has allowed the company to make more profit. Big Basket purchases products from major brands across the country, such as HUL and P&G. There are two categories of products that can be sold on the platform:

  • Perishable products;

  • Non-perishable products.

Perishable products must be addressed before they become unusual. Non-perishable items can also be delivered within a reasonable time. It reduces revenue by around 5% on perishables, but this is not a large amount compared to overall revenue. Brands can generate more revenue by using the inventory revenue model.

Multi-Vendor Marketplace Model

This model does not allow the platform to manage any stock. Different sellers can be listed on the website. Customers place orders on the site, and the suppliers deliver the goods to the customers via an internal logistics network.

It is a win-win situation for both the business people and the marketplace. As their vendors grow, the model helps to increase the market. This marketplace model is not followed by many of the world’s top companies like Amazon and Myntra.

Hyper-Local Delivery

It is the key point of Big Basket’s model. The delivery of your products is the main concern when ordering everyday essentials online. People worry about when their products or services will arrive on time. How likely it is that there will be any mishaps and tampering.

Big Basket guarantees delivery on time. The grocery delivery company delivers groceries right to customers’ homes. To ensure that their customers receive on-time delivery, the company has partnered with many local stores.

Big Basket charges customers 30 dollars, which is why a brand can generate profits. The company’s growth was so successful that they introduced “same-day delivery,” making it easy for customers to deliver their products the next day.

The company’s warehousing skills were amazing and allowed them to keep their business afloat. Big Basket was able to deliver perishable goods right on time to customers’ homes. Big Basket bridges the gap between farmers and customers.

Are you looking for Grocery Delivery App Development Services?

Big Basket, a major online grocery retailer, has revolutionized the grocery market. Big Basket has emerged as a major player in India’s grocery market. Big Basket joined a Tata group to grow its business, despite the presence of many other competitors, such as Amazon and Grofers.


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