Whenever a text is entered in the search engine, it displays all the possible and relevant pages. Ever thought about how does it do so? The algorithms of search engines work to find the best-matched content and ‘the best matched’ factor comes from the keywords. Yes, KEYWORDS, the words which open the door to be in top positions in a relevant search.
For an SEO Ecommerce campaign, keywords are the extremely determining elements, without which it takes a nosedive. There exist a lot of similar services and products in the market, and most probably, their keywords overlap. In such cases, it is the uniqueness and volume of the keyword that help you stand out. Therefore, identifying the most accurate keyword is the biggest struggle, But not anymore. Learn these basic steps to conduct the most accurate keyword research for your eCommerce.
Step No.1: Identify Your Target Customers
You should know the kind of customer that you want to visit your website. If you know your customers, you will know the prospected search titles. This is the basic step of the ladder; without which you will not be able to climb up. Understanding your customers means targeting the words that they search for a product or service with buying intent.
Step No.2: Enlist and Assign Search Intent to Web Pages
It is important to undergo keyword research for each webpage of your website because each page possesses a different potential to attract the audience and display relevance to different search texts. All these pages have different keywords and different search intent. Consider optimizing the homepage- the first page first. The homepage is usually about who are you and what you do. Therefore, the keywords must be related to describing you and your services like IT service and computer software. Moving further on the product or services’ page you trace the keywords most specific to them, for example, how to install updates, etc.
Since Google’s algorithm has updated from mere keywords to content and search engine, you must identify the keywords based on search intent. To understand the search intent ask yourself and list the answers to 5Ws and H questions like, what are people searching for, who are they, when usually they search for, and how they search for it? This will enable you to create and design the pages keeping the keywords and search intent in your mind.
Step No. 4: Assess The Competition:
If you know who your potential competitor is, you should spy on how they are dealing with the keyword for SEO. Firstly, find the keywords they use, especially, the top keywords. List their keywords in your first draft. This will help you develop the idea of how you should strategize your keywords and fill the void with new competitive keywords. One can also avail of the services of Shopify partners in Birmingham, who offer E-commerce solutions
Step No.3: Find and Prioritize Your Keywords
You can find multiple tools online like Ubersuggests, Ahrefs, and SEMrush that you can use to discover keywords based on the search intent. The selection of keywords depends on the search volume, SERP intent, and keyword difficulty. The volume defines the number of times a particular keyword is searched, mostly monthly. A keyword with good volume is good to go. The SERP intent shows how the search engines rank the pages relevant to the specific keyword. This makes it easy for you to understand that how much people have buying intent to the specific keyword. The keyword finding tool tells you how much the keyword is difficult to rank in an organic search. Opt for the keywords which are easy to rank for.