A successful food business needs to understand the assets of the business to come up with better sales strategies. Beverages are an integral part of the food business because people like to enjoy a drink with their food. Beverage sales play a huge role in determining the sales of a food business. While creating a marketing or sales strategy make sure that you think about the beverages as well as the food. A beverage menu is just as important as the food menu.
Here are a few tips to use a beverage menu to improve the sales and profitability of the business.
1. Increase Visibility of the Beverage Menu:
The bars use beer chiller and slim drinks fridge to make sure that the customers can see all the variety they have to offer. It is effective in increasing beverage sales. The food businesses also have to follow the strategy and make sure that the drinks menu is visible. Make sure that the drinks menu is shared in the social media and website along with the food menu. Always bring both menus to the table. Do not wait for the customers to ask for the drinks menu because they are more likely to order if the menu is present on the table.
2. Keep The Menu Simple:
Long menus are not customer friendly because it makes it hard for them to make a choice and reading through a long list is time-consuming. If you want to improve sales then keep the menu short and simple. You can divide the beverages into different categories and it will make it easier for customers to make a choice. You can categorize by type, for example, a category that lists beers, different wines and a list for non-alcoholic beverages. Long lists can overwhelm customers and keep them from ordering a beverage. A short and categorized beverage menu is effective in increasing sales.
3. Use the POS Data:
The point of sales system can give you a sales report that will offer you valuable information about the most popular and profitable drinks. The POS data is effective in telling you the beverages that you need to invest in as it is a popular choice among the customers. Knowing the customer’s preferences is helpful in increasing sales and getting a good profit.
4. Use Price Psychology:
Understanding customer psychology is important for improving beverage sales. The beverage menu should never display the money sign in front of the beverage name. People need to focus on the beverage instead of the price they will be paying. Focus on the beverage descriptions so that the customers are focused on them and put the prices at the end of the description.
5. Use Creative Descriptions:
If you want people to order the beverages you are offering then you need to upsell them. The descriptions on the beverage menu offer a chance to upsell the drinks and encourage people to order them. Use fancy, delicious and appetizing words so that the beverage menu is able to catch the eye of the customers.