WordPress is definitely the most popular CMS option to build websites. And, the reasons are obvious. It’s easy to set up and customize.
Now, even though it’s designed as a blogging and publishing platform, its complexity has grown over time. Today, marketers use it to build different forms of sites, including online storefronts.
If you already have a WordPress website and you want to use it for E-commerce purposes, you should consider integrating it with Shopify.
Many online retailers choose this type of integration because of Shopify’s simplicity and personalization options. Most importantly, Shopify has already designed numerous integration features.
In 2016, they built an official plugin for WordPress, but it was discontinued in 2017. WordPress users who still want to display their Shopify products on their site need to use Shopify’s Buy Button.
So, why to use Shopify for selling on WordPress? And, how to integrate these two platforms to gain maximum results?
Let’s find out!